Understanding the vital principles and strategies for a podcast to thrive, the commonly unknown intricacies that make or
break success, and the certainty that pivotal changes in the success of any podcast can be made no matter the budget;
Riley has created the Moore Value Podcasting Agency.
With success he has quickly found in podcasting, building studios, and forms of personal branding on a bootstrapped budget, Riley has created a team that uses the necessary principles to propel any podcast to new heights.
We pride ourselves in using proven techniques, tools, and technology to provide the most value as possible.
Our team is comprised of industry experts who have passion and understanding of the full breadth and depth of podcasting that largely determines success. Podcasts largely fail or succeed, depending on how well certain aspects have been planned out and implemented. For any podcast, various considerations must be put into place to find true success. Understanding how vital this is, we take pride in these details.
The team is made up of multiple disciplines that include web development, business development, studio design, content creation, marketing, sales, finance, customer acquisition, media planning, buying, research, reporting, analytics, advertising, technology, and more. We will create and deliver value, understand, analyze, and improve your podcast. We combine everything necessary while working with your budget to provide value that will make an incredible difference to your podcast. Lastly, our team is unique regarding transparency, the use of technology, and being conscious of making the most of any budget.
Most agencies, consultancies, and media services do not consider keeping the costs down along with working with any type of budget. Since Riley has built a software development company, two products, a podcast, and his own personal brand starting with only hundreds of dollars; he understands how to make the most of any budget.
We have no concern in profiting or upcharging and instead are looking to teach and implement necessary practices to make a difference for any small business. We work with budgets of all kinds and offer various services that can be packaged, tailored specifically to your needs. Exact details of all purchases and the resulting data associated with those purchases are openly shared with our clients. These details include all rates paid, performance metrics, and anything else you should know. We value confidentiality and never share any information regarding our work together with anyone, just as a lawyer would.
Creating a podcast has a surprising amount of intricacies. To deliver a professional quality podcast, countless considerations and aspects must be kept in mind. Our team can help you through the whole process of creating a podcast. From concept to delivery, we assist through the entire process. We can work with you to develop a plan or work hands-on with you to create your podcast.
Building a podcast studio is a clear first step towards having a successful podcast. Studios can be built
at home, in the office, or an additional dedicated space you have. Our team can help you build a fully
functional and appealing studio. We work with any environment and any budget to create a studio that
accentuates the whole vibe of your podcast. An entire plan and design can be created that includes hardware,
software, layout, décor, sound, and more to create a professional quality audio and video podcast.
We can provide everything necessary for both audio and video formats. We can work with you to develop a plan or work hands-on with you all throughout the way. If a producer is desired, we can connect you with the perfect producer for your show.
Producing a podcast is the most tedious aspect that holds many podcasters back. It can take more than six hours to edit and produce a single recording, and if you are not technically savvy, it is near impossible. Our team can assist in producing, editing, and releasing your podcast. We can help you through the whole process of producing and releasing a podcast along with creating additional content like clips if requested. Our team is a full podcast production service that can assist with every episode you record so you can focus on content and not have to worry about the rest. If you are looking for guidance on improving the quality of your podcast’s production, we can teach and show you how to make the necessary improvements.
For any podcast to find success, it must be properly branded and marketed. With the countless amount of podcasts released, marketing and branding are essential towards sticking out among the rest. We use strategies such as Gary Vee’s Content Strategy and Gerard Adams’ and Yahya Bahkar’s World-Class Leaders M.A.P. Our team can build or assess and improve your branding along with developing and implementing a marketing plan for your podcast. We can develop a plan for you to carry out or work with you hands-on continually to market your podcast. From content creation to marketing through your website and other channels, we can effectively show the incredible value your podcast provides.
Being a guest on podcasts is one of the most important forms of spreading awareness surrounding your podcast as well as establish yourself as a thought expert. The process for finding the right podcasts would be a good fit and booking podcasts can be very difficult. We can determine podcasts that are a good fit, book interviews, and reach out to podcasts you are interested in being a guest on. From here, if you are interested, we can create content to post and display.
One of the best ways to find success with a podcast is having guests join you. Whether you interview them or they participate in the conversation, they provide immense value. Our team can determine the best guests for your podcast, book guests, and handle your guest schedule. We can develop a list of guests for you to reach out to or reach out and book guests for you. Our team can also keep track of podcast guests and your schedule to ensure every podcast goes smoothly.
If you do not have a website for your podcast, your competitors are overshadowing you. Having a
website is crucial towards awareness, reputability, and more for any podcast.
Your website does not need all the bells and whistles, but you must have a website that at least
provides information along with providing an avenue for those interested to get in contact with you.
When developing a website, there are many considerations and multiple routes for building it. Websites can be built on various budgets through Wordpress, Wix, Squarespace, HTML, PHP, along with being optimized for mobile and search engines.
We can develop a website tailored specifically to your podcast and budget. We can create a website that is appealing and will propel your podcast. Our team can determine what is necessary, the type of site you desire, and the most affordable option to provide as much value as possible. Along with that, we can provide everything needed for you to continue to update and monitor your website once it has been developed.
You may already have a website but desire a third-party assessment or someone to make an upgrade. Our team
can assess your current website and provide a plan to enhance your current site. We can also provide
upgrades to your existing website, whether you already have something in mind or are looking for our team
to determine necessary upgrades.
When keeping a website up to date, there are many considerations and multiple routes for building it. Websites can be built on various budgets through Wordpress, Wix, Squarespace, HTML, PHP, along with being optimized for mobile and search engines.
We can assess and upgrade your website tailored specifically to your podcast and budget. We can update your website to be more appealing, assisting in propelling your podcast. Our team can determine what is necessary, and the most affordable option to provide as much value as possible. Along with that, we can provide everything needed for you to continue to update and monitor your website once it has been developed.
Like having a website and social media, it is critical to build a list of email contacts and regularly reach out to potential customers, spreading information about your podcast. We can assess the proper platform for email marketing, the type of content you should send, add your email contacts to the system, and more. We can integrate a subscription functionality, so those who visit your website and are interested in receiving emails from you can join your email list. We can also build your email list. Our team can help get you started, develop a plan for you to carry out, or manage part or the whole email marketing system.
Building an email list is very important to spread awareness for any podcast. It is crucial for those email addresses on the list to be target customers. Our team can create email lists for any market or niche along with desired demographics. We can provide any size list depending on what you desire. The list will contain a name and email address. This list can be imported to any email marketing software as well as social media channels.
Social Media has turned into a must for any podcast. If you are about to launch, profiles must be
created. Unfortunately, if you have yet to start using social media, you are already behind. Our team has
years of passionate experience surrounding creating social media on any platform.
If you know what you are looking to create, let us know. If not, we will assess the necessary profiles to be made. Along with creating the profiles, every profile will be entirely optimized to make the most of it.
Social media marketing is essential towards spreading awareness and acquiring listeners. Our team understands the
necessary content, schedule, caption, and other aspects that optimize your marketing endeavors through social
media. We pride ourselves in using proven techniques such as the Gary Vee Content Strategy, created by the king
of social media Gary Vaynerchuk and his team at VaynerMedia as well as Gerard Adams’ and Yahya Bahkar’s
World-Class Leaders M.A.P.. We also utilize tools that improve processes and gain insights through analytics
We can optimize your social media profiles, regularly post high-quality content, and determine what is best to get the most out of any social media channel we assist you with. We can provide marketing services for any social media platform or combination of them. We can also help you figure out which social media channels are necessary for you to use.
You may not desire our team taking over your social media paying a monthly cost, but still want assistance and guidance towards making the most of how you utilize social media. We understand this and provide tailored social media marketing plans. These plans will provide the guidance, principles, and practices necessary for one or more social media platforms you are using for marketing and advertising. We will listen and learn everything you are doing with social media, the mission and focus of your podcast, and provide you with a plan personalized to provide the most value possible. The plan will provide you with the necessary knowledge, tools, and strategies for you to use continually. If you feel something should be changed as your podcast makes changes, we will assist in updating your plan to continue to receive the most value.
Do you already have a social media plan and regularly use social media for marketing or advertising? You may feel as if you are not getting the most out of your endeavors or could use a second opinion from a team of experts. We provide coaching for any podcast. Our team will assess your current social media practices, what is working, what is not working, then figure out what could be changed to improve your social media efforts. We will make suggestions that can assist in optimizing profiles, content, posting, sparking growth and awareness, along with tools to improve your social media endeavors.
Handling your social media and the content you post may not be an issue, but you are looking to grow a more massive
organic following. Our team will assist in growing the organic following of any one or more social media profiles.
With passion and years dedicated to social media marketing, we understand how to rapidly grow a social media
following on any platform. We have learned and figured out strategies and hacks that will grow the following for
any podcast. The followers will not be fake or have no relevance towards your podcast.
We will determine your target market, target followers, and the best strategy to grow your following. From there we will do what is necessary to grow your following over a specific time or to a particular size. We will also use strategies that will spark growth in following without any required work.
Alongside social media marketing, advertising through social media can be just as crucial. Advertising through social media is also the most affordable advertising platform to reach the masses in all of history. Working with podcasts, brands, and organizations of all types along with the smallest of budgets, Riley and the Moore Value team understand how to get the most out of any budget on any platform. If you have $250.00 or $250,000.000 monthly advertising budget, our team will get the most value out of it. We can assist you with one or more social media platforms along with determining which you will find the most value in advertising through.
Search engine advertising is one of the best ways to advertise your podcast and acquire listeners. Unfortunately, creating a search engine advertising campaign is not the most straightforward process. We can create a search engine advertising campaign tailored specifically towards your podcast and budget. We can create the advertisements, determine keywords, and more. We can plan and start your advertising campaign for you to run yourself from there or have us run and monitor your campaign continually.
To get the most out of search engine advertising, it is crucial to see how those in your space are utilizing search engine advertising. Our team can research the keywords and budget those in your space are using. We can also research general keywords that those in your space use. From here, you will have a better understanding of how to go about utilizing search engine advertising to get the most value from your advertising endeavors.
Retargeting is something widely unknown but one of the best forms to acquire and convert customers. Retargeting
is an advertising strategy that can be completed in a couple of ways through web programming. The approach
tracks those who engage with your website, social media profile, or prior advertisement and then continually
advertises to them. What effectively happens is those who are genuinely interested and visited your website or
social media profile in the past are continually provided with advertising on various online channels they
interact with to keep your podcast in mind. This drastically changes the success had with conversion
Our team can assist throughout the whole retargeting process. We can program the retargeting algorithms, assess who should be retargeted, automate the retargeting system, and help with the whole process of retargeted advertising. Our team can either set you up with a plan to carry out or work with you hands-on throughout any aspect of the process.
A content plan is crucial to any marketing endeavor. Our team understands how to create incredible content using proven strategies such as the Gary Vee Content Strategy and Gerard Adams’ and Yahya Bahkar’s World-Class Leaders M.A.P.. We can assess your current content plan, develop a content plan, and carry out your content plan. Our team can determine the style of content and the best channels to release the material. We can create a plan tailored to your podcast or work with you hands-on to develop and publish content.
To increase awareness, traffic, and investment opportunities, it is vital to have your podcast listed on every necessary directory. Our team can assist in developing the proper content for directory listings as well as list your podcast on all necessary outlets. We can provide you with a plan that you can follow or complete the listings for you.
Any podcast must continually spread awareness surrounding what they are doing. Press releases are one of the best avenues of doing this. There is a very specific structure and considerations when crafting a press release. Our team can help develop a press release and release your press release to get quality viewership through outlets like Google news. We can complete the whole process working with you hands-on to create powerful press releases or provide a plan or write a press release which you can handle on your own.
Developing an online course that you sell is one of the best ways to create passive income surrounding your podcast. We can help you come up with your course, develop your course, and even assist in marketing your course. The course can be built through a service like teachable or developed through its own website.
Speaking on stage to crowds who would be interested in your podcast is crucial towards building a podcast. There are countless free and paid speaking opportunities throughout the country. We can assist in determining what you should speak about, craft your presentation, and book speaking engagements for you to participate in. We can work with you to develop a plan you follow or work hands-on throughout the way.
One of the best ways to building reputability and awareness around your podcast is creating a free webinar or e-book. The purpose of this is to show your expertise and draw in customers. A common practice is to request an email address before providing the free webinar or e-book. We can help you come up with the idea for your webinar or e-book, develop the webinar or e-book, market your webinar or e-book, and more. A plan can be established for you to develop on your own, or we can work hands-on with you throughout the whole process.
To find opportunities for speaking, being a guest on podcasts, and sponsorship or endorsement deals, you must have a quality media kit. A media kit can be looked at as a resume specifically for media and sponsor opportunities. We can create a media kit that will propel the opportunities your personal brand has.